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Mossy Oak + HEYDUDE UGC for our Next Collab Launch 🚀🚀🚀
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Requirements
HEYDUDE (Crocs INC.🐊) and Mossy Oak are coming together to launch this Popfly UGC campaign.
And we are looking to pair up with 3-4 content creators to create authentic UGC ahead of an upcoming launch. (Early next year!)
🎉 THE LAUNCH 🎉
The HEYDUDE brand is collaborating with the one and only MOSSY OAK, this time with their fishing camo: Fishing Elements.
👀 WHAT WE'RE LOOKING FOR 👀
Real fishing folk: We'll have lots of campaigns coming, but for this first one we're prioritizing content creators who really love and know fishing!
Real/raw fishing scenes: the tackle box, the boat/canoe/raft, celebrate the glamorous and the gritty parts.
Male and female creators to create real, authentic content geared for TikTok
The content should feature fishing and fishing related fun. (Think: packing the car, heading down to an ocean dock/lakeshore/river bank having fun, and celebrating a good (or bad) day of fishing afterwards...all while rocking the Mossy Oak+HEYDUDE shoes.)
We want warm to warmer environments, think hoody and shorts, or t-shirt and shorts, as we'll really look to get people stoked for spring with this content.
Raw, authentic content has performed best of us on TikTok. The more natural and authentic it is to you, the better!
Fishing and the fun associated with fishing is important for us in this creative. The content should focus on the sport, the love of the outdoors, and how the shoes--with their new print--fit right into that vibe and ethos.
A variety of locations! Each creator we select will, hopefully, have a unique setting.
📬 DELIVERABLES 📬
2 short-form videos (~15-25 seconds long)
3 still images
⌚ THE DEADLINE ⌚
Ok, so this one's quick, guys. Please only apply if you know you can deliver on time! We're committed to getting products and feedback to you ASAP.
MORE DETAILS...
Once we select a few folks, we'll work be getting some scripts, themes, and concepts sent your way through the Popfly team and/or the Popfly DM feature.