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for
The North Face
Posted on Oct 30, 2023

UGC for The North Face + Academy Sports | Holiday Collab

UGC
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I'm interested
Category:
Apparel
Deadline:
12/16/2023
Not urgent
normal
urgent
Monetary Compensation:
$200
high
Normal
Low
Other Compensation:
Free products from our Holiday Gifting Lineup
CTA Link:
https://www.academy.com/c/brands/thenorthface
Not urgent
normal
urgent
Upload your photos/videos here
Content Type:
Deadline:
12/16/2023
Not urgent
normal
urgent
Product MSRP:
high
Normal
Low
CTA Link:
https://www.academy.com/c/brands/thenorthface
Not urgent
normal
urgent

Requirements

What: UGC Campaign in Support of our Retail Partner, Academy Sports.

When: Dec 16, 2023

Deliverables: Two (2) Short-Form Videos + Four (4) Still Photos if you double as photographer.

Duration: 15-30 seconds each

✅ Objective

To work with you all to create high quality, authentic UGC in support of one of our key partners, Academy Sports.

It’s important to make it clear your content is to support The North Face products and encourage consumers to visit Academy and academy.com. When creating your content, please consider the retailer's perspective and think about strategies that would effectively drive customers to their physical location or web-store, in addition to promoting the brand itself.

🗒️ Context

How the content could be used: We hope to promote the content via paid media to drive sales of our products currently sold by Academy Sports (see: academy.com)

Important points: We’re actively working with the Academy team to make this content shine. It’s important to us that you mention Academy and The North Face brands by name in the video, and provide personal/creative touches.

Going forward: We hope to consistently work with Popfly and this Creator community to source great, engaging content for our many retail partners and beyond. We also hope to find a few creators with large followings to work with through channel posts. Both UGC and channel points would be via an ongoing basis.

🔑 Key Messaging

Call out “Academy Sports” and “The North Face” together. Examples below for inspiration, but use your own words.

I just got all of my holiday shopping done at Academy Sports and I grabbed The North Face for everyone in the family.
Stop by Academy Sports and unwrap adventure with go-to pieces from The North Face.
Unwrap adventure with The North Face this holiday season at Academy Sports.
Academy Sports is your one-stop shop for The North Face gear to help you unwrap adventure.
Academy Sports has all the The North Face gear you need to unwrap adventure.
Unwrap the world of adventure with The North Face from Academy Sports.
Academy Sports has the The North Face gear you need to unwrap your next adventure.
Visit Academy Sports in store to find gifts from The North Face that’ll ignite their wonder in the wild.

🤙 Call To Action(s) 👇

We want each video to have three (3) unique CTAs

IN STORE message: Visit Academy Sports to shop The North Face in-store this holiday season.

ANYWHERE message: Visit Academy Sports or academy.com this season to shop The North Face before it’s too late.

EVERGREEN message: Similar to above, but don’t mention holidays. ie - grab some of The North Face gear and Academy today.

These shouldn’t take you much time, just interchangeable at the end of the videos.

Inspiration

  1. Voiceover: Narrate over product action shots, perfect for showcasing it in use like at outside together or going on a solo and/or with friend/family hike.
  2. Text Over: Clips of the product with on-screen text highlights. Ideal for snappy insights and vibes.
  3. Inspirational: Captivating product footage that evokes daydreamy feels, making viewers want to dive right in.

WHAT WORKS BEST:

- Mix in personal passions into your content.

- Share extra clips! Phone clips, camera shots, BTS, and even bloopers.

- For vids over 20 seconds, make sure TNF logo on the gear shows up in within the first 5 seconds.

- Lighting—make sure you get the best lighting possible. Early morning or late afternoon are great.

- We’ll add captions on our end, so don’t include.

- Van life, camping, hiking, exploring, travel etc all great!

- Music: If you use music, please send one version without any music and never use anything under copyright.

⛔ WHAT TO AVOID:

- Avoid shooting content in indoors or in urban areas.

- Bright or contrasting patterns, large and competing logos of other companies in shot.

- Strong or inappropriate language.

- Fishing/hunting scenes

About the Partnership

⛰️THE NORTH FACE

We’re all about adventure and the planet. Below are some brand vibes we wanted to share.

Togetherness + Outside—we can send gear to friends if they’ll participate!
The holidays are a celebration, a chance to revel in the things that matter most. Capture that if you can.
Authenticity - hopefully all these details guide you, but don’t put you in a box! It’s UGC for a reason, show us YOU.
We celebrate wonder. Challenges. Stoke. Hard days and good times together.

🎒 ACADEMY

Academy is a great partner and friend. Here’s a bit of context on them, include if makes sense/organic please. Notes below.

Their mission is to provide FUN FOR ALL through strong assortments, value, and experience.
Their vision is to be the BEST sports + outdoors retailer in the country.

Partnership Support

Our goal is to ensure this partnership is successful and mutually beneficial. As such, we are committed to providing ample support throughout the duration of this campaign. For any questions, clarifications, or additional support during the campaign, please feel free to reach out to us anytime in the Popfly DMs

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Photographer
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Emily Cormier
20k impressions in the last month
Snow
Bryant Sanchez
Stepping outside of the box to create an epic experience
Camp & Hike
Josh Sansoni
Capturing unique perspectives on life’s moments & stories
Camp & Hike
Megan Mae
An academic, professional, and creator in sustainable travel.
Travel
KT
Over 100 million views recorded on clips and content I have filmed
Snow
Henrique
Breathing adventures
Travel
Hugo Silva
Over 2k reach per month, increases with each story, reel and post
Camp & Hike
Samantha Freeman
Captivating audiences worldwide
Water
Bijan Davarian
I like to tell stories and show a journey rather than just film where I am and what I’m doing.
Travel
Gina Eick
Reliable followers with healthy growth
Travel
Alexis DeLeon
Solo female vanlifer from a small tropical island who is now experiencing & diving into the mountains/desert. 4Million in reach collectively over the last 30 days. 12/10/23
Travel
Kaci Madden
Travel photographer, 5,000 Instagram followers
Travel
Grazielle
I’m always up to something new!
Travel
Jenson
Capturing breathtaking moments where people get back to nature.
Camp & Hike
Addison McLarney
I think I have a unique lifestyle and personality. I am one to always chase new adventures and try new things. Although I may not have a huge following, I do have a lot of people who ask tons of questions and are actively engaged in my media page.
Lifestyle
Sarah Capitte
Authentic girl who adventures can drive crazy
Travel
Jon Sherf
Minnesota native, lifelong outdoorsman, travel filmmaker with over 25k monthly impressions to a loyal fanbase
Camp & Hike
Beth Thornton
Climbing, adventure and solo-travel content
Climbing
Karina
Over 17000 impressions
Snow
Chloe Condon
Camp & Hike
Isaac Hernandez
250K+ Followers on TikTok
Camp & Hike
Matthew Majka
Fun, Adventurous Husband and Wife Team
Travel
Matthieu
Professional content creator for 10 years
Camp & Hike
Ian Niklaus
Over 100k monthly impressions.
Lifestyle
Matt Smith
Lifestyle and travel photographer
Lifestyle
Gabriella
Adrenaline-driven & connected around the globe!
Travel
Alex & Libby Thoms
Twenty something’s married couple travels the country to stay healthy
Camp & Hike
Tyana
Over 3M monthly Impressions!
Travel
Anjali Justice
Solo female vanlifer with 2 dogs always looking for adventure!
Travel
Molly Holmberg
Experienced Marketing Coordinator, now Creator, Bringing Brands to Life
Travel
Lauren Lamourt
I’m new!
Lifestyle
Rob koier
Award winning video director
Travel
Ro Roth
1M+ monthly reach, topics: travel, hotel, food and hiking tips
Travel
Phoebe Sewell
Over 1.3 thousand accounts reached in 30 days
Travel
Emma DeLisio
Narrative Creator/Social Media Manger with a unique eye for detail - looking to make unique shorts that connect to your audience. (Over 47k empressions monthly on instagram)
Camp & Hike
Ryan Miller
Pro skier
Snow
Dominika Sokolova
Exploring Madeira ⛰️
Camp & Hike
Rawai Woods Pratoomporn
Creating immersive brand experiences that resonate with outdoor and travel enthusiasts worldwide.
Travel
Rawai Woods Pratoomporn
Creating immersive brand experiences that resonate with outdoor and travel enthusiasts worldwide.
Travel
Uriel Hernandez
My goal is to die with memories, not dreams.
Camp & Hike
Nakaya J
Creative Maverick: Transforming Visions into Captivating Content.
Travel
Madelaine Dagenais
Backpacking, Winter Cold Camping, over 43K likes on TikTok, over 645,000 views on TikTok
Camp & Hike
Alessandro Puglierin
High quality content creation
Travel
Ceci moves
Latina outdoors
Camp & Hike
Noémie Peeters
Outdoor content creator living in Sweden
Snow
Yesenia Hernandez
Looking for all the beautiful places to slackline in front of !…. And Waterfalls🌻
Travel
Camila Gonzalez Marina
Travel & lifestyle content creator! Love hiking, doing yoga and finding sustainable ways to travel.
Travel
Axel Nuñez
I study cinematography and marketing / Thats why I’m a photographer, i have the opportunity to create something amazing with less, thanks to my perception of life, details are pretty important
Camp & Hike
Jeevesh Sood
Finding new roads
Travel
Solmaz afshar
Snowboarding couple traveling the world to chase snow
Snow
David Hall
Meeting new people and exploring is the name of the game, adventurous natured person with a passion for the outdoors.
Climbing
Verónica Silva
Traveling/Surfing/Kitesurfing
Lifestyle
katerina roudkovski
1.6 million monthly impressions
Camp & Hike
Cade Beauparlant
Adrenaline Seeker
Snow
Jameson Lythgoe
Over 50M Monthly impressions!
Snow
Sasha Hanigan
250k monthly
Camp & Hike
JC Gustin
I’m an entrepreneur, a team player, a leader, and a spontaneous traveler. I have lots of experience participating in the activities I love to shoot, allowing me to anticipate and capture the fleeting moments.
Travel
Arianna Maxwell
Passion projects created through community, courage and imagination.
Travel
Brittany
Over 40k monthly impressions
Fitness
Matthieu Bayard
My content fuses thrilling adventures across diverse landscapes with various sports, delivering visually captivating narratives that engage and resonate with audiences seeking authentic experiences.
Lifestyle
Casey O’Brien
Witty and entertaining
Travel
Ryan Nott
Authentic representation
Snow
David Longden
Creativity
Camp & Hike
Shelby Mann
Not your everyday creator. Hiking & Backpacking/Camping Gear Expert
Camp & Hike
Mackenzie Junkins
RV living on the West Coast
Ivor Forrest
Outdoor expertise and professional photography.
Camp & Hike
Connor Reblin
College student into everything outdoors. Always car-camping and bringing friends along to get them out of their comfort zones. Major advocate for products that last!
Camp & Hike
Craig Kyhl
Unique pursuit of outdoor adventure while driving the Panamerican highway.
Travel
Jarrod Caufield
Over 1.3M impressions in the last 30 days.
Snow
Lars Reedef
Over 6 years mastering my craft.
Travel
Charlotte bull
Professional photographer with a desire for travel wherever possible
Climbing
Hardy Joubert
Crerative content and storytelling
Fitness
Biliana Gortchova
creating brand trust through social-first content that feels authentic and gathers increased impressions, growth, and results.
Camp & Hike
Lauren Doepke
Expanding access for urban populations
Camp & Hike
Helena Giles
Mom of 3 Who Loves Adventure
Camp & Hike
Callan Teta
Climb High, Climb Hard, Breathe Slow.
Climbing
Mike Smith
E-Foiling all over the country
Water
Jerome Loe
Inspiring at my scale
Camp & Hike
Mallory Turner
professional music photographer and videographer with a passion for travel
Travel
Austin Heal
Documentary & Cinema Style Photography
Lifestyle
Mona & Niki
We are real
Snow
Siena Muscianisi
Over 10K Monthly Impressions
Travel
Bryony Tomkins
I post travel content geared towards travellers and adventurers.
Travel
Derek
Outdoors enthusiast
Camp & Hike
Jazz Williams
Currently thru hiking 3000km on the Te Araroa, NZ
Camp & Hike
Nicole Garcia
Empowering Other to Pursue Dreams & Adventures
Mike Grogan
Your All in One Photo and Video Creative for Social Media Content!
Travel
Emilija
150K monthly impressions
Travel
Laura Brown
Over 1 million monthly impressions
Camp & Hike
Manu Sánchez
Couple with dogs, hiking, overlanding, bikepacking and trail running.
Camp & Hike
Riley
Filming my travel adventures across the world 🌏
Travel
Andrew Reiss
Photographer
Lifestyle
Avery Higgins-Lopez
Finding class V rapids to kayak down all throughout the world!
Water
Abbey Houchins
Over 50K monthly impressions
Travel
Clint Strohman
Maximum Effort.
Camp & Hike
Leticia pavim
Boosting women to travel the world
Travel
Owen Matthew
Hawaii Based Content Creator
Camp & Hike
Kayla Currin
Rugged, Boundary Pushing, Peak-bagging, Creative Storyteller.
Camp & Hike
Tarkan
Explore the world and show others 🫶🏼
Travel
kelsey
Over 8k monthly impressions! 🥾☀️🏔️⛺️
Camp & Hike
Libby King
Idaho based adventurer!
Camp & Hike
Christian
Water/ brand cinematographer
Water
Halle Foster
Bring your brand worldwide
Travel
Lindsay Kate Hanz
Audience Credibility and professional grade content
Fitness
René Claußnitzer
super confident community that buys a lot of material I‘m using
Run
Jameson Lythgoe
Over 50M monthly impressions
Snow
Debora Rania
Over 200k monthly impressions
Water

Recommended Camping & Hiking Creators

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Professional director creating cinematic UGC in her spare time.
katie lederer
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Janine Dersch
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Recommended Climbing Creators

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Climbing passion > Money passion
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Willingness to go to lengths others will not
Georgi Dorward
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Trying to document it more, but as of now I’m not doing anything special.

Recommended Cycling Creators

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19k Instagram followers
Nore Van Kersavond
In January, I will start cycling from Colombia to Patagonia.
Jasmine Taylor
Over 10k monthly impressions
Taylor Tester
over a hundred friends
Danica Fife
Mountain Bike Content-Funny and Informative

Recommended Water Creators

Sean thomas
.
RJ lavin
Endless potential
Zac Bohan
Heaps good
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I Direct, shoot, edit, create all kinds of outdoor content. Certified Diver
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4M+ Interactions

Recommended Running Creators

Ilías Milan
Lizzette Peregrina
Minority runner, master runner, inspiring Latinos and women over 40
Lindsey Peters
Run for University of Utah Cross Country and Track and Field
Emma York
Let’s get moving together!
Cosmin
Give me an idea and I will give you a masterpiece

Recommended Fitness Creators

Liz Bazarova
I am more than autism mom.
Tristen Murphy
outdoorsy l self-care l adventure l DIY mom
Micah Cunningham
Small creator with big plans
Nikita kohli
Fitness expert and outdoor enthusiast
Taylor Ellis

Recommended Snow Creators

Juan José Ortiz
Always up to something, catch me on the slopes! If you can.
Isla Marsh
I ski 300 days per year
Tobias Bachmann
Small Creator that know how to handel a Kamera
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Andreas Siebenhofer
Former Worldcup Freeskier

Recommended Travel Creators

Zach Salter
280k+ Followers
Loren Martin
Authentic content creator with engaged community
Sakoya Bohochik
I am cute, weird in the relatable way, and I'm a small woman who people tend to underestimate and then I bust out all my knowledge and skills 😃
Travis
I have a diverse style of capturing and telling a story through still and moving images.
Cassy
I’m a female solo traveler and storyteller using the art of filmmaking to help brands not just reach their target audience but have a meaningful connection with them.

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