for
The North Face
UGC for The North Face + Academy Sports | Holiday Collab
UGC
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Oops! Something went wrong while submitting the form.
Category:
Apparel
Deadline:
12/16/2023
Not urgent
normal
urgent
Monetary Compensation:
$200
high
Normal
Low
Other Compensation:
Free products from our Holiday Gifting Lineup
Upload your photos/videos here
Content Type:
Deadline:
12/16/2023
Not urgent
normal
urgent
Product MSRP:
high
Normal
Low
Requirements
What: UGC Campaign in Support of our Retail Partner, Academy Sports.
When: Dec 16, 2023
Deliverables: Two (2) Short-Form Videos + Four (4) Still Photos if you double as photographer.
Duration: 15-30 seconds each
✅ Objective
To work with you all to create high quality, authentic UGC in support of one of our key partners, Academy Sports.
It’s important to make it clear your content is to support The North Face products and encourage consumers to visit Academy and academy.com. When creating your content, please consider the retailer's perspective and think about strategies that would effectively drive customers to their physical location or web-store, in addition to promoting the brand itself.
🗒️ Context
How the content could be used: We hope to promote the content via paid media to drive sales of our products currently sold by Academy Sports (see: academy.com)
Important points: We’re actively working with the Academy team to make this content shine. It’s important to us that you mention Academy and The North Face brands by name in the video, and provide personal/creative touches.
Going forward: We hope to consistently work with Popfly and this Creator community to source great, engaging content for our many retail partners and beyond. We also hope to find a few creators with large followings to work with through channel posts. Both UGC and channel points would be via an ongoing basis.
🔑 Key Messaging
Call out “Academy Sports” and “The North Face” together. Examples below for inspiration, but use your own words.
I just got all of my holiday shopping done at Academy Sports and I grabbed The North Face for everyone in the family.
Stop by Academy Sports and unwrap adventure with go-to pieces from The North Face.
Unwrap adventure with The North Face this holiday season at Academy Sports.
Academy Sports is your one-stop shop for The North Face gear to help you unwrap adventure.
Academy Sports has all the The North Face gear you need to unwrap adventure.
Unwrap the world of adventure with The North Face from Academy Sports.
Academy Sports has the The North Face gear you need to unwrap your next adventure.
Visit Academy Sports in store to find gifts from The North Face that’ll ignite their wonder in the wild.
🤙 Call To Action(s) 👇
We want each video to have three (3) unique CTAs
IN STORE message: Visit Academy Sports to shop The North Face in-store this holiday season.
ANYWHERE message: Visit Academy Sports or academy.com this season to shop The North Face before it’s too late.
EVERGREEN message: Similar to above, but don’t mention holidays. ie - grab some of The North Face gear and Academy today.
These shouldn’t take you much time, just interchangeable at the end of the videos.
Inspiration
- Voiceover: Narrate over product action shots, perfect for showcasing it in use like at outside together or going on a solo and/or with friend/family hike.
- Text Over: Clips of the product with on-screen text highlights. Ideal for snappy insights and vibes.
- Inspirational: Captivating product footage that evokes daydreamy feels, making viewers want to dive right in.
WHAT WORKS BEST:
- Mix in personal passions into your content.
- Share extra clips! Phone clips, camera shots, BTS, and even bloopers.
- For vids over 20 seconds, make sure TNF logo on the gear shows up in within the first 5 seconds.
- Lighting—make sure you get the best lighting possible. Early morning or late afternoon are great.
- We’ll add captions on our end, so don’t include.
- Van life, camping, hiking, exploring, travel etc all great!
- Music: If you use music, please send one version without any music and never use anything under copyright.
⛔ WHAT TO AVOID:
- Avoid shooting content in indoors or in urban areas.
- Bright or contrasting patterns, large and competing logos of other companies in shot.
- Strong or inappropriate language.
- Fishing/hunting scenes
About the Partnership
⛰️THE NORTH FACE
We’re all about adventure and the planet. Below are some brand vibes we wanted to share.
Togetherness + Outside—we can send gear to friends if they’ll participate!
The holidays are a celebration, a chance to revel in the things that matter most. Capture that if you can.
Authenticity - hopefully all these details guide you, but don’t put you in a box! It’s UGC for a reason, show us YOU.
We celebrate wonder. Challenges. Stoke. Hard days and good times together.
🎒 ACADEMY
Academy is a great partner and friend. Here’s a bit of context on them, include if makes sense/organic please. Notes below.
Their mission is to provide FUN FOR ALL through strong assortments, value, and experience.
Their vision is to be the BEST sports + outdoors retailer in the country.
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
.svg){kind=spacer}
