Sponsored Content | Scheels x The North Face go Back-to-Campus

Join The North Face and Scheels "Back to Campus" Influencer Campaign!

Description:

The North Face, in collaboration with Scheels, is launching an exciting "Back to Campus" influencer campaign. We are seeking dynamic and engaging content creators to showcase The North Face gear available at Scheels as students refresh their wardrobes before heading back to campus this fall.

Campaign Overview:

• Theme: "Back to Campus"
• Goal: Inspire and entertain your audience while highlighting the convenience and quality of shopping at Scheels.
• Content Types: Instagram reels and TikTok posts featuring The North Face products. Including a segment about "Spending a Day in Scheels" is highly encouraged, so let us know if you live in a town with a Scheels store.
• This content, while featuring The North Face, is meant to draw consumers into Academy Stores (in person and online.)

Influencer Requirements:

• Follower Count: 200,000 to 500,000+ followers on Instagram.
• Age Range: 18-26 years old.
• Content Style: Story-telling creators with high engagement rates.
• Location: Must be based in one of the states where Scheels has stores:
• Montana, South Dakota, North Dakota, Nevada, Texas, Arizona, Utah, Idaho, Colorado, Oklahoma, Nebraska, Kansas, Minnesota, Iowa, Illinois, Wisconsin.
• Additional Preference: Current college students are highly preferred.
• Engagement: High engagement rates are prioritized.
• Whitelisting: Preference for creators who permit 30-45 day whitelisting partnerships.

Submission Details:

Interested creators should provide the following information:

1. Location: Current city and state.
2. Engagement Rates: Average engagement rates on Instagram.
3. Followers: Current number of Instagram followers.
4. Education: Name of the college or university attended (if applicable).
5. Content Examples: Links to previous posts or stories showcasing your storytelling ability.
6. Whitelisting Permission: Confirmation of willingness to allow 30-45 day whitelisting partnerships.
7. Scheels Visit: Indicate if you live in a town with a Scheels store and can include "Spending a Day in Scheels" in your content.

Content should be posted (fully revised) by 7/03/2024.

Submission Platform:

Please submit your application via Popfly. Although we can't respond to every message, we read each one and appreciate your interest in collaborating with The North Face and Scheels.

Application Deadline: June 12th