Paracas "Desert" Climate-adaptive serum

Hello Popfly Community!

Paracas is a recently launched outdoor personal care brand that delivers one-step climate adaptive skincare solutions to adventurers who live, work, and play in desert, coastal, and alpine climates. Our first SKU “Desert” climate adaptive serum has launched to great reception from the outdoor and beauty/personal care communities.

Rather than selling you a 3 or 4 bottle “system”, we provide one-step solutions tailored to an individual user’s climate (desert, coastal, alpine). Each serum combines the cleansing, toning, hydrating, and moisturizing properties of a multi-step system into one serum product in low impact packaging. The desert serum is designed for after you’ve spent time outside exposed to the elements, but it can be applied at the beginning of your day due to its lightweight nature.

Our brand was built for those who prioritize the outdoors, and we are seeking creators to test out and review our desert serum and document their experiences while spending time in the desert doing whatever activity you love. 

You have an opportunity to play a pivotal role in the rollout of a novel outdoor brand that can impact the skin health of legions of outdoor adventurers. We are looking for initial testers in desert climates who can produce 15-30 second shareable, short form videos and provide honest written reviews on our website.

Interested? Here are some baseline criteria to help us get started:

>Currently living/van life-ing/on location in, or traveling soon to a desert climate (UT, NM, CO, AZ, CA, international desert location). Future opportunities will be offered to those in coastal and alpine climates.

>Able to receive a mailerbox within a set time frame. 

>10K Instagram audience or significant media relationships

>Heavy/majority US-based audience (currently shipping only to U.S. addresses) 

>1.5% engagement rate on Instagram to demonstrate audience connection and trust

>Demonstrated affinity for being outdoors and regular user/or knowledge of natural and organic skincare products

>History of sharing “unboxing” content with audience

>Content focus on outdoor recreation, health, wellness, and fitness

>Quality content creator and community builder

Required Deliverables: 

Shareable short-form video (15-30 seconds), honest product review on paracas.co (link shared via Klaviyo one week after mailerbox delivery)

Thanks for your interest, and we can’t wait to share our desert serum with you and watch as you unveil to your community!

Cheers!

Team Paracas