for
PAKA
PAKA Sweater UGC | Hoodie, Crew, Vida
UGC
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Category:
Apparel
Deadline:
11-04-2023
Not urgent
normal
urgent
Monetary Compensation:
$50
high
Normal
Low
Other Compensation:
Free Sweater ($129+)
![](https://cdn.prod.website-files.com/649685560bb3fd6ff9a52882/64dbda84c42ae706218b8785_noun-upload-1854061.png)
Upload your photos/videos here
Content Type:
Deadline:
11-04-2023
Not urgent
normal
urgent
Product MSRP:
high
Normal
Low
Requirements
2-3 Short-from (about 30 seconds) videos featuring our best-selling sweaters.
We've had the best content to be authentic and non-scripted (talking from the heart) Put yourself into whatever environment feels natural. Film quick, snackable bits.
Choose between
Some benefits to mention (pick the ones your most excited by!)
- Lightweight & Packable: "Alpaca is 3x lighter than merino due to its hollow air pockets!"
- Climate Adaptable: "Ideal for any weather - never too hot or cold."
- Softness: Softer than cashmere.
- Odor Resistance: "After a 10-mile hike, it smells fresh!"
- Moisture Wicking: Superior to other natural fibers.
- Sustainability: "“I’m an animal lover so when I heard Alpaca I was skeptical. After doing some research I learned that shearing those guys actually keeps them happy and healthy! They’re living their best lives in Peru.”
Hook ideas
- Extremely lightweight & packable - you can take it everywhere with you - “Alpaca is 3x lighter than merino because it has these hollow air pockets!”
- “I replaced all my hoodies with this PAKA hoodie”
- Ex: “I’m a hiker and this PAKA hoodie kept me warm on my 16 mile hike through the mountains”
- “Why I ditched [x] for PAKA hoodie”
- I’ve been a merino guy/girl forever, but after trying this hoodie I’m leaving my flock of sheep sweaters for the alpaca herd
- What’s softer than cashmere, warmer than merino, and lighter than a can of soup? (Pause, 3…2…1…) THIS alpaca hoodie (pull at the neckline)
- PSA: If you care about comfort AND function, you should be wearing this alpaca hoodie
- I’ve worn my new Paka hoodie for [x] days straight and I swear…it’s like I just took it out of the box
Concepts we love:
- In Action: Showcase the hoodie during an activity.
- Hoodie Experience: Capture your immediate reactions to its comfort/quality/style.
- Alpaca & Sustainability: Discuss the eco-benefits of alpaca and how it fits your values.
Filming Tips:
- Lighting: Ensure clarity with outdoor daylight or a well-lit indoor space.
- Stability: Prioritize steady shots; stabilize your filming device.
- Audio: Choose quiet locations, avoiding background distractions.
- Composition: Selfie-style is acceptable. Leave space at the top for cropping. Use vertical 1080p HD / 60fps + TURN OFF HDR. Vary shot proximity to the product. Wear non-reflective glasses if needed.
Outside of the fully revised videos, please share extra footage you capture of yourself adventuring in the hoody. We love variety in shots--include closeups of the product on things like the neckline, the Inca ID, or stretchy side panel.
Final points:
Check out these ads for inspo:
- Listicle style video
- Great product-in-use visuals
- Features point out (pockets), great to show the hoodie details
- 0:09 shows the material in action
- Nice visual variety with the product being shown outside and inside