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for
PAKA
Posted on Oct 13, 2023

PAKA Sweater UGC | Hoodie, Crew, Vida

UGC
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I'm interested
Category:
Apparel
Deadline:
11-04-2023
Not urgent
normal
urgent
Monetary Compensation:
$50
high
Normal
Low
Other Compensation:
Free Sweater ($129+)
CTA Link:
https://www.pakaapparel.com/
Not urgent
normal
urgent
Upload your photos/videos here
Content Type:
Deadline:
11-04-2023
Not urgent
normal
urgent
Product MSRP:
high
Normal
Low
CTA Link:
https://www.pakaapparel.com/
Not urgent
normal
urgent

Requirements

2-3 Short-from (about 30 seconds) videos featuring our best-selling sweaters.


We've had the best content to be authentic and non-scripted (talking from the heart) Put yourself into whatever environment feels natural. Film quick, snackable bits.  


Choose between

  1. The Vida
  2. The OG Crew
  3. The Hoodie


Some benefits to mention (pick the ones your most excited by!)


  1. Lightweight & Packable: "Alpaca is 3x lighter than merino due to its hollow air pockets!"
  2. Climate Adaptable: "Ideal for any weather - never too hot or cold."
  3. Softness: Softer than cashmere.
  4. Odor Resistance: "After a 10-mile hike, it smells fresh!"
  5. Moisture Wicking: Superior to other natural fibers.
  6. Sustainability: "“I’m an animal lover so when I heard Alpaca I was skeptical. After doing some research I learned that shearing those guys actually keeps them happy and healthy! They’re living their best lives in Peru.”


Hook ideas

  • Extremely lightweight & packable - you can take it everywhere with you - “Alpaca is 3x lighter than merino because it has these hollow air pockets!”
  • “I replaced all my hoodies with this PAKA hoodie”
  • Ex: “I’m a hiker and this PAKA hoodie kept me warm on my 16 mile hike through the mountains” 
  • “Why I ditched [x] for PAKA hoodie” 
  • I’ve been a merino guy/girl forever, but after trying this hoodie I’m leaving my flock of sheep sweaters for the alpaca herd 
  • What’s softer than cashmere, warmer than merino, and lighter than a can of soup? (Pause, 3…2…1…) THIS alpaca hoodie (pull at the neckline) 
  • PSA: If you care about comfort AND function, you should be wearing this alpaca hoodie
  • I’ve worn my new Paka hoodie for [x] days straight and I swear…it’s like I just took it out of the box


Concepts we love:

  1. In Action: Showcase the hoodie during an activity.
  2. Hoodie Experience: Capture your immediate reactions to its comfort/quality/style.
  3. Alpaca & Sustainability: Discuss the eco-benefits of alpaca and how it fits your values.


Filming Tips:

  • Lighting: Ensure clarity with outdoor daylight or a well-lit indoor space.
  • Stability: Prioritize steady shots; stabilize your filming device.
  • Audio: Choose quiet locations, avoiding background distractions.
  • Composition: Selfie-style is acceptable. Leave space at the top for cropping. Use vertical 1080p HD / 60fps + TURN OFF HDR. Vary shot proximity to the product. Wear non-reflective glasses if needed.


Outside of the fully revised videos, please share extra footage you capture of yourself adventuring in the hoody. We love variety in shots--include closeups of the product on things like the neckline, the Inca ID, or stretchy side panel.


Final points:


Check out these ads for inspo:

3 Reasons Why

  • Listicle style video 
  • Great product-in-use visuals 

“I can’t believe” try on

  • Features point out (pockets), great to show the hoodie details 
  • 0:09 shows the material in action
  • Nice visual variety with the product being shown outside and inside 


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