Does Your Happy Hour Look Like This?
Requirements
Happy hour shouldn’t be restricted to the local pub. With a High Camp Torch Flask, you can head out on a little adventure find a beautiful place to take a break and enjoy a sip of your favorite premium spirit or a small mixed cocktail. We want to show people how the Torch Flask allows you to take happy hour anywhere.
This concept of "Does your happy hour look like this?" is designed around a repeatable format that can be tailored to a variety of outdoor activities (fishing, hiking, backpacking, camping, etc.) and audiences, to promote an aspirational experience of adding a little adventure to the average happy hour. We want to leave the audience thinking, “I need buy this product and take happy hour outside.”
*Note: We are looking for four content creators for this campaign.
Content deliverables:
- 2 videos (vertically shot)
- Ideally 2 different activities
- 2 different locations and/or meaningful difference of the creative edit (the videos should feel different) is also acceptable.
- 1 still image
Deliverable Deadline: July 12, 2024
View entire campaign brief here for more information on the style of content we're looking for, general guidelines, and creative inspiration.
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