Calling All Golf Enthusiasts!

High Camp Flasks is looking for up to 15 creators for our Golf-Enthusiast Torch Flask campaign. Each creator will receive a free Torch Flask ($99 value). 

High Camp Flasks is a barware brand creating products built with an elevated drinking experience in mind. Our Torch Flask is our modern interpretation of the traditional flask — it’s compact and portable, and an incredible accessory for your golf bag.

Content deliverables:

- One video (60 seconds or less)

- One still image

Content deadline:

May 20, 2023

We will select our top 3 creators to pay each $150 to post their video/content on their personal feeds as well (or as a collaborator post with High Camp Flasks).

Helpful information about the product for content creation:

The Problem This Product Solves

When you’re on the golf course, you typically drink cheaper spirits or you drink nicer spirits in an inconvenient way…like from airline shooter bottles. Top-shelf spirits deserve a top-shelf flask, and the Torch Flask more than delivers as a compact, ultra-premium flask for your favorite birdie juice. It’s the perfect size for packing a few nips for your round, and golfers are loving this product.

Value Prop: Double-Wall Insulated Flask | Value promise: Your preferred beverage will hold temperature for several hours, so they can be enjoyed as intended. No more pocket-warmed, or golf-bag-warmed whiskey. 

Value Prop: Integrated sipping shot glass | Value promise: Traditional flasks aren’t all that fun to drink from, with the little hole opening. The integrated sake-glass inspired tumbler allows you to sip, smell, and enjoy your spirits just like you would at the bar or at home.

Value Prop: Screw-off Bottom Cap | Value promise: Traditional flasks are a total pain to fill and clean. With the screw-off bottom cap, you will never need a funnel to fill the flask and cleaning is a breeze. Plus you can even add a little ice.

Value Prop: Premium Stainless Steel Construction | Value Promise: The Torch Flask is guaranteed not to taint your spirits thanks to our ultra-premium, kitchen-grade steel. The torch flask delivers the same flavor experience as using a traditional bar glass.

Hook Concepts

• Why have I settled for airline shooters on the course!? They’re wasteful and annoying. This flask changes the game when it comes to enjoying your birdie juice.
• I’ve tried dozens of different flasks. Nothing comes even close to the High Camp Torch Flask. It’s literally perfect for your favorite birdie shots.
• Golfer’s everywhere are loving this new flask from High Camp Flasks. It’s the new must-have on-course accessory. 

Visual Ideas

• Knocking a pile of shooter bottles over, replacing it with the torch flask.
• Clearly showing the size of the flask and how it fits in a golf bag.
• Would like to see some on-course visuals. Not essential for the video to be shot entirely on course.
• Celebrating with your 4-some or golf buddy.

Top-Performing Brand UGC last 6 months.

https://app.foreplay.co/share/boards/giYf6xGazhkgc2DpuUa0?user=Kevin%20Luby 

Other UGC We Are Currently Testing

https://app.foreplay.co/share/boards/aXoNdkhlcIQyMNBE3R9C?user=Kevin%20Luby 

UGC Ads We Like

https://app.foreplay.co/share/boards/J2WB7JhPO2eGGzdTp2UL?user=Kevin%20Luby

Examples of UGC we find interesting for creative inspiration only. These videos are not intended to be a prescription of the deliverables for this project.

Creative notes:

• Videos should have a “face.” At some point in the final deliverable you should be speaking to the camera or clearly be the “subject” of the video.
• Show how our products will make the prospective customer's life better, i.e. Does this video help the customer understand how this product will solve a problem they have or improve an experience they are having or plan to have?
• Record your video vertically
• Drink responsibly. It should go without saying, but our products are to be used responsibly. We do not condone binge drinking, driving while intoxicated, or any other illegal or inappropriate activity. Always focus on the quality of an experience vs. the amount of consumption
• Please don’t include competitor brands in your content
• *IMPORTANT* Please don’t put carbonated beverages in the flask